SSKIN

Project Info

Ongoing Shopify Client

SSKIN is the innovative creation of a renowned Instagram beauty influencer who sought to harness their substantial social media success and transform it into a tangible business venture. In this endeavour, SSKIN approached us with a clear vision: they needed a custom Shopify layout that would bring their design mockups to life. Their primary goal was to develop an online presence that was not only minimalistic and easy to navigate but also showcased a clean and polished aesthetic that resonated with their straightforward and minimal branding, which they provided to us in detail.

The core function of SSKIN's website is to serve as a platform for promoting their beauty services and facilitating bookings for their clinics. While they do offer a selection of products, this aspect is secondary to their main focus on services. We were more than happy to prioritise the service-oriented features of the website, ensuring that the user experience centred around their beauty offerings.

In addition to the main functionalities, we developed an engaging Team page that highlights SSKIN's ever-growing team. This interactive feature allows users to engage with team members through their photographs, which initially appear in black and white and transform into vibrant colour when selected. Upon selection, the image expands to reveal a detailed bio of the chosen team member, adding a personal touch to the website.

Upon completion of the site, SSKIN requested our expertise in SEO services. We optimised all pages of the website, integrating keywords that potential users frequently search for in search engines. This strategic approach aimed to enhance their organic search rankings, helping them climb to the top of the first page and significantly increasing their visibility and revenue without the need for substantial investment in paid advertising.

Overall, the SSKIN team has expressed great satisfaction with our work. We successfully translated their mockup designs into a fully responsive web design, contributing to their remarkable success, which has recently culminated in the launch of a second clinic, all thanks to the triumph of the first. Over the years, we have maintained a close working relationship with the SSKIN team, regularly updating the website's images and the profiles of team members. Our collaboration has also included consulting on the best strategies for adding new pages and services, as well as executing various modifications they have requested for their e-commerce platform.