Fat Boy Surf Club

Project Info

Shopify Client

Fat Boy Surf Club approached us with a clear objective: to completely overhaul their website in order to attract a greater number of customers to their online store. The previous website theme was rather basic and failed to effectively showcase their products, which was a significant concern. Our first priority was to address this issue. After conducting a thorough review of their offerings and visual content, we selected a theme characterized by a modern and clean design. This choice was deliberate, aimed at appealing to a younger demographic that values striking imagery and minimalist aesthetics over cluttered layouts.

In addition to the design overhaul, we leveraged Shopify's metafields feature to enhance their product pages beyond the standard buy box. This allowed us to highlight product features and include additional images, providing potential buyers with a more comprehensive view of what they are purchasing. To further enrich the customer experience, we integrated a reviews app that automatically prompts customers to leave feedback once their purchase has been delivered. This feature not only encourages user engagement but also contributes to the growth of fresh content on the site in the form of images and reviews, which are invaluable for guiding future customers in making informed purchasing decisions.

We meticulously redesigned every page of their existing site, drawing on our expertise in conversion rate optimization. Our aim was to ensure that customers could navigate their content and product offerings seamlessly, right through to the checkout process. We also revamped their 'About' page to more effectively communicate their unique brand story. Additionally, we developed a 'Giving Back' page that educates customers on how a portion of the company's profits supports initiatives to save manatees and other ocean-related projects. This commitment to a cause resonates well with consumers, distinguishing Fat Boy Surf Club as a surf and casual clothing brand with a purposeful mission.

Moreover, we provided consulting services to guide the client in maximizing Shopify's features. We assisted them in selecting the most appropriate applications to enhance their site's functionality, from improved analytics and customer tracking to upselling tools. These tools are designed to encourage customers to consider product bundles or inform them of bundle offers available for the items they are viewing.

Finally, upon completing the website project, we implemented a comprehensive SEO strategy. This included incorporating additional keywords, refining page titles, and enhancing descriptions across product, collection, and other key pages. These efforts are aimed at improving the site's visibility in search engines, thereby driving relevant organic traffic and expanding their customer base. As a result, Fat Boy Surf Club is now well-positioned to make a significant impact in the surf and casual clothing fashion industry.