Esin Askan

Project Info

Ongoing Shopify Client

Esin Akan is a valued client who frequently engages our services to enhance their online presence by updating their website, creating effective landing pages, and implementing various optimisations for their Shopify theme.

Our collaborative journey began with an initial project focused on refining and elevating the design of their Shopify website, utilising their existing theme as a foundation. Since that pivotal start, we have expanded their online platform by developing additional pages and incorporating new functionalities that significantly enhance user experience.

One notable improvement is the integration of a feature that allows multiple separate product pages, each showcasing different colourways, to be displayed as variants on a single page. This innovative solution not only streamlines the shopping experience for customers by clearly presenting the various colour options available for each product, but it also maintains the option for each product to have its own dedicated page. This individual page setup enables greater customisation, allowing for tailored images, detailed product descriptions, and other content elements that resonate with the brand's identity.

Moreover, this strategic approach plays a crucial role in optimising search engine visibility. By targeting specific colour keywords for each product, we enhance the site's SEO performance, ensuring that Esin Akan's offerings are more easily discoverable by potential customers searching for their desired colour options.