BlueClay

Project Info

Custom Webflow Website

This project involved the comprehensive migration of the outdated Wordpress version of the Blue Clay website to the more dynamic and visually appealing Webflow platform. The goal was to create a modern, larger-than-life custom design that not only met but exceeded the owner’s strict design brief and expectations.

To ensure a seamless transition and an outstanding final product, we meticulously crafted the initial designs using Figma. We utilised several graphic assets from the client's brand guide, such as the maze logo, and incorporated rounded elements throughout many sections of the site. This approach aimed to give the website an organic and natural feel.

Throughout the design process, we collaborated closely with the owner, which allowed for valuable feedback and refinement of the designs. This teamwork was essential in aligning our vision with the owner’s aspirations before we proceeded with the complete construction of the website on Webflow. As a result, the site truly reflects the brand's identity and values. We were also commissioned to add complex Webflow animations to many sections of the website to enhance its interactivity and modern feel.

Furthermore, we carefully migrated the sitemap structure to the new website. To maintain the integrity of search engine optimization (SEO), we implemented redirects for all existing links. This ensured that users could easily access the new content without losing any valuable traffic.

In addition to the comprehensive web design services we have successfully delivered for Blue Clay, we have also developed a diverse array of graphic design assets. These include everything from eye-catching social media posts to elegantly crafted print magazines and informative brochures, not just for Blue Clay but also for many of their valued clients. Our collaboration extended to social media management, where we dedicated over a year to curating and designing numerous graphical posts. Each of these creations was thoughtfully crafted to align perfectly with the branding and aesthetic vision of their website, ensuring a cohesive and visually appealing online presence.