Barista Equip Australia

Project Info

Ongoing Shopify Client

Barista Equip has been a valued client of ours for over seven years, a relationship that speaks volumes about the trust and collaboration we have fostered over time. Throughout this period, their website has undergone numerous themes and revisions, all aimed at continuously refining and enhancing the user experience and overall design. Our goal has always been to position Barista Equip as a leader in their industry, and we have diligently applied the insights we've gained from our extensive work with them to launch the latest iteration of their website. This new version has significantly improved the user experience by incorporating a variety of convenient features, thanks to the implementation of innovative Shopify apps, such as advanced product page linking.

Beyond the design enhancements, we have undertaken a broad scope of critical tasks essential for Barista Equip's operational success. These include the creation and integration of new products and landing pages into their online catalog, which has grown in response to their expanding product range. A key development has been the establishment of their wholesale offerings, which allows customers with wholesale accounts to access exclusive discounted rates. This functionality is not only instrumental in enhancing the shopping experience for wholesale clients but also plays a pivotal role in driving additional sales for the business.

Another significant enhancement we implemented is the integration of a feature that allows for multiple, separate product pages. This improvement aids customers browsing the site by highlighting various bundles and special offers associated with the products they are interested in. This innovative solution streamlines the shopping experience by clearly presenting all available color options for each product while still allowing each item to have its own dedicated page. This setup provides greater customization, enabling tailored images, detailed product descriptions, and other content elements that resonate authentically with the brand's identity.

Additionally, we have dedicated years to improving and refining the SEO content for Barista Equip. This effort is crucial in helping them organically attract customers who are interested in their diverse range of products and services. Since the establishment of their Shopify store, our support for Barista Equip has expanded to include various graphic design projects, such as creating promotional banners, print documents, price lists, and much more.

We have also developed numerous email marketing campaigns that align with the aesthetic of their website, ensuring a consistent brand presence while delivering valuable content to their customer base. We are grateful to Barista Equip for their continued trust in our expertise, and we eagerly anticipate the opportunity to maintain and grow our long-standing partnership with them in the future.