Anita Demetriou

Project Info

Webflow Website

Anita Demetriou is an experienced therapist who approached us with a desire to transition away from her existing Wordpress website. She found herself struggling with the complexities of managing the site, particularly due to the ongoing maintenance it required and the frequent updates that were necessary. Compounding her frustration, her previous Wordpress site had been hacked and subsequently ransomed back to her, prompting her to seek a more secure and user-friendly platform that would mitigate such risks in the future.

After discussing her needs and preferences, we recommended migrating to Webflow, a platform we believed would better suit her requirements. Anita was enthusiastic about this suggestion, so we promptly began creating initial design mockups in Figma for her homepage. This step was essential for establishing a cohesive design direction for the entire website. We incorporated the new branding colours we had developed for her, ensuring a fresh and modern look while keeping her existing logo, as she requested.

Anita had a specific vision for her website, particularly in terms of colour schemes, and the only colour she expressed a desire to feature prominently was a rich, dark purple. In response, we designed a palette that included complimentary shades and contrasting hues to enhance the visual appeal of the website. These choices were strategically made to ensure that the site conveyed clear calls to action, ultimately helping visitors feel comfortable and at ease while navigating through the various sections.

In addition to the visual design, we collaborated closely with Anita to create an array of blog posts and additional pages, utilising her original content. We placed significant emphasis on sourcing images that resonated with the emotions and themes she wished to communicate, ensuring that every visual element aligned with her therapeutic approach.

Beyond the foundational design work, we also introduced subtle animations and interactive features to the website, such as text that reveals itself upon scrolling. This not only enhanced the user experience but also contributed to a calming and inviting atmosphere for visitors, aligning with the professional yet gentle demeanor that Anita embodies as a therapist and coach.

Ultimately, Anita was incredibly pleased with the final outcome of our collaborative efforts. Since the website was launched in 2018, it has required very few modifications, allowing her to focus on monitoring her emails for new clients without the stress of ongoing website maintenance. The site has proven to be reliable and functional, fulfilling her desire for a seamless web presence that demands little from her—and this was precisely the outcome she had hoped for.